Competitor docs & changelog watch
Every Friday, Firecrawl crawls your competitors' docs and changelog sections and you get a plain-English summary of what they shipped this week.
Every Friday, use Firecrawl to check what my competitors shipped this week. Sections to watch: - <https://competitor-one.com/changelog> - <https://competitor-two.com/docs — especially anything new under /docs/api> - <add more docs/changelog/release-notes sections> 1. For each section, crawl it with Firecrawl — cap the crawl at 15 pages per site so the run spends a predictable amount of credits. Prefer the changelog/release-notes pages when the site has them. 2. Compare against what you saw last week: new pages, removed pages, and meaningfully changed content. Ignore cosmetic edits (typos, formatting, copyright years). 3. Summarize per competitor in plain English: what they shipped, what it likely means, and anything that touches an area we compete on. If a competitor shipped nothing visible, say so in one line — an empty week is information too.
Competitor ship report — Fri 3 Jul 2026 Competitor One (changelog: 3 new entries) • Launched SSO/SAML on the Team plan — was Enterprise-only. Direct hit on our mid-market pitch. • New bulk-export API endpoint (docs page added under /docs/api/export). • Deprecated their v1 webhooks — sunset Sep 30. Competitor Two (docs: 2 pages changed) • Rate limits page: Pro tier raised 60 → 300 req/min. • New "Migrating from [You]" guide appeared. Worth reading — they name us directly. Competitor Three • Nothing visible shipped this week.
Competitors announce the big things — the quiet things ship straight to the docs. A raised rate limit, a deprecated API, a new "migrating from you" guide: it's all public, published, and nobody on your team has time to re-read three doc sites a week. This routine does the re-reading. Firecrawl crawls the sections you name, the agent diffs them against last week, and Friday morning you get the ship report their marketing didn't write.
How it works
- Firecrawl crawls whole sections, not single pages — new doc pages show up even when nobody
- linked to them from the changelog.
- Pages come back as clean markdown, so the agent compares content, not markup noise, and skips
- cosmetic edits.
- Each site's crawl is capped at 15 pages per run, keeping weekly credit spend predictable.
Make it yours
- Point it at changelogs, API references, pricing docs, status pages, or public roadmaps.
- Tell it what you compete on so the "what it means" line gets sharper.
- Raise the page cap for big doc sites, or split competitors across separate routines on
- different days.
Run “Competitor docs & changelog watch” on autopilot
Copy it to your account, tweak the details, and it runs fridays at 8:00 am.
Use this routine →More Monitoring templates
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